Department of Management

Consumer reactions to the use of EU quality labels on food products: A review of the literature

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The EU promotes three types of food quality labels, PDO, PGI and TSG in order to protect producers of food with special qualities and to aid consumers in their decision-making. This papers reviews published research on how these labels affect consumers. 35 studies were identified and are reviewed based on a hierarchy of effects framework. While results are conflicting, some overall themes emerge, suggesting that the role of these quality labels in consumer decision-making at present is still relatively low. Suggestions for research are made that would provide a better basis for evidence-based policy formulation with regard to food quality labels.
Original languageEnglish
JournalFood Control
Pages (from-to)178-187
Number of pages9
Publication statusPublished - 2015

    Research areas

  • EU quality labels, Literature review, Consumer behaviour

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