Department of Management

Consumer reactions to on-pack educational messages

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Standard

Consumer reactions to on-pack educational messages. / Grunert, Klaus G.

Integrating the packaging and product experience in food and beverages: A road-map to consumer satisfaction. Woodhead Publishing, 2016. p. 23-35 (Woodhead Publishing Series in Food Science, Technology and Nutrition; No. 296).

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

Harvard

Grunert, KG 2016, Consumer reactions to on-pack educational messages. in Integrating the packaging and product experience in food and beverages: A road-map to consumer satisfaction. Woodhead Publishing, Woodhead Publishing Series in Food Science, Technology and Nutrition, no. 296, pp. 23-35. https://doi.org/10.1016/B978-0-08-100356-5.00002-4

APA

Grunert, K. G. (2016). Consumer reactions to on-pack educational messages. In Integrating the packaging and product experience in food and beverages: A road-map to consumer satisfaction (pp. 23-35). Woodhead Publishing. Woodhead Publishing Series in Food Science, Technology and Nutrition No. 296 https://doi.org/10.1016/B978-0-08-100356-5.00002-4

CBE

Grunert KG. 2016. Consumer reactions to on-pack educational messages. In Integrating the packaging and product experience in food and beverages: A road-map to consumer satisfaction. Woodhead Publishing. pp. 23-35. (Woodhead Publishing Series in Food Science, Technology and Nutrition; No. 296). https://doi.org/10.1016/B978-0-08-100356-5.00002-4

MLA

Grunert, Klaus G "Consumer reactions to on-pack educational messages". Integrating the packaging and product experience in food and beverages: A road-map to consumer satisfaction. Chapter 2, Woodhead Publishing. (Woodhead Publishing Series in Food Science, Technology and Nutrition; Journal number 296). 2016, 23-35. https://doi.org/10.1016/B978-0-08-100356-5.00002-4

Vancouver

Grunert KG. Consumer reactions to on-pack educational messages. In Integrating the packaging and product experience in food and beverages: A road-map to consumer satisfaction. Woodhead Publishing. 2016. p. 23-35. (Woodhead Publishing Series in Food Science, Technology and Nutrition; No. 296). https://doi.org/10.1016/B978-0-08-100356-5.00002-4

Author

Grunert, Klaus G. / Consumer reactions to on-pack educational messages. Integrating the packaging and product experience in food and beverages: A road-map to consumer satisfaction. Woodhead Publishing, 2016. pp. 23-35 (Woodhead Publishing Series in Food Science, Technology and Nutrition; No. 296).

Bibtex

@inbook{f1164e11b0b24f0a81086be25e5ab92d,
title = "Consumer reactions to on-pack educational messages",
author = "Grunert, {Klaus G}",
year = "2016",
doi = "10.1016/B978-0-08-100356-5.00002-4",
language = "English",
isbn = "978-0-08-100356-5",
series = "Woodhead Publishing Series in Food Science, Technology and Nutrition",
publisher = "Woodhead Publishing",
number = "296",
pages = "23--35",
booktitle = "Integrating the packaging and product experience in food and beverages",

}

RIS

TY - CHAP

T1 - Consumer reactions to on-pack educational messages

AU - Grunert, Klaus G

PY - 2016

Y1 - 2016

U2 - 10.1016/B978-0-08-100356-5.00002-4

DO - 10.1016/B978-0-08-100356-5.00002-4

M3 - Book chapter

SN - 978-0-08-100356-5

T3 - Woodhead Publishing Series in Food Science, Technology and Nutrition

SP - 23

EP - 35

BT - Integrating the packaging and product experience in food and beverages

PB - Woodhead Publishing

ER -