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Consumer Perception of Food Quality and Safety in Western Balkan Countries: Evidence from Albania and Kosovo

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Consumer Perception of Food Quality and Safety in Western Balkan Countries : Evidence from Albania and Kosovo. / Haas, Rainer ; Imami, Drini; Miftari, Iliriana; Ymeri, Prespa ; Grunert, Klaus G; Meixner, Oliver .

In: Foods, Vol. 10, No. 1, 160, 01.2021.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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Haas, Rainer ; Imami, Drini ; Miftari, Iliriana ; Ymeri, Prespa ; Grunert, Klaus G ; Meixner, Oliver . / Consumer Perception of Food Quality and Safety in Western Balkan Countries : Evidence from Albania and Kosovo. In: Foods. 2021 ; Vol. 10, No. 1.

Bibtex

@article{8cd6b1f9b1c949eabb7b8b042f32f585,
title = "Consumer Perception of Food Quality and Safety in Western Balkan Countries: Evidence from Albania and Kosovo",
abstract = "Domestic food markets are of significant importance to Kosovar and Albanian companies because access to export markets is under-developed, partly as a result of the gaps in food safety and quality standards. Kosovar and Albanian consumers{\textquoteright} use of food safety attributes and their evaluation of the quality of domestic food versus imported food are the research objectives of this study. The paper is based on a structured consumer survey of 300 Kosovars and 349 Albanians analyzing their perceptions of issues related to food safety and quality, measured through two respective batteries of items using a 5-point Likert scale. We used the t-test to identify differences between populations, correlation analysis and the bootstrapping method. Despite the prevalent problems with food safety, consumers in both countries consider domestic food to be safer as well as of higher quality than imported products. Kosovars are more likely than Albanians to perceive domestic food products to be significantly better than imported products. Female and better educated consumers use information related to food safety more often. Expiry date, domestic and local origin, and brand reputation are the most frequently used safety and quality cues for both samples. International food standards such as ISO or HACCP are less frequently used as quality cues by these consumer groups. It is important to strengthen the institutional framework related to food safety and quality following best practices from EU countries",
author = "Rainer Haas and Drini Imami and Iliriana Miftari and Prespa Ymeri and Grunert, {Klaus G} and Oliver Meixner",
year = "2021",
month = jan,
doi = "10.3390/foods10010160",
language = "English",
volume = "10",
journal = "Foods",
issn = "2304-8158",
publisher = "MDPI AG",
number = "1",

}

RIS

TY - JOUR

T1 - Consumer Perception of Food Quality and Safety in Western Balkan Countries

T2 - Evidence from Albania and Kosovo

AU - Haas, Rainer

AU - Imami, Drini

AU - Miftari, Iliriana

AU - Ymeri, Prespa

AU - Grunert, Klaus G

AU - Meixner, Oliver

PY - 2021/1

Y1 - 2021/1

N2 - Domestic food markets are of significant importance to Kosovar and Albanian companies because access to export markets is under-developed, partly as a result of the gaps in food safety and quality standards. Kosovar and Albanian consumers’ use of food safety attributes and their evaluation of the quality of domestic food versus imported food are the research objectives of this study. The paper is based on a structured consumer survey of 300 Kosovars and 349 Albanians analyzing their perceptions of issues related to food safety and quality, measured through two respective batteries of items using a 5-point Likert scale. We used the t-test to identify differences between populations, correlation analysis and the bootstrapping method. Despite the prevalent problems with food safety, consumers in both countries consider domestic food to be safer as well as of higher quality than imported products. Kosovars are more likely than Albanians to perceive domestic food products to be significantly better than imported products. Female and better educated consumers use information related to food safety more often. Expiry date, domestic and local origin, and brand reputation are the most frequently used safety and quality cues for both samples. International food standards such as ISO or HACCP are less frequently used as quality cues by these consumer groups. It is important to strengthen the institutional framework related to food safety and quality following best practices from EU countries

AB - Domestic food markets are of significant importance to Kosovar and Albanian companies because access to export markets is under-developed, partly as a result of the gaps in food safety and quality standards. Kosovar and Albanian consumers’ use of food safety attributes and their evaluation of the quality of domestic food versus imported food are the research objectives of this study. The paper is based on a structured consumer survey of 300 Kosovars and 349 Albanians analyzing their perceptions of issues related to food safety and quality, measured through two respective batteries of items using a 5-point Likert scale. We used the t-test to identify differences between populations, correlation analysis and the bootstrapping method. Despite the prevalent problems with food safety, consumers in both countries consider domestic food to be safer as well as of higher quality than imported products. Kosovars are more likely than Albanians to perceive domestic food products to be significantly better than imported products. Female and better educated consumers use information related to food safety more often. Expiry date, domestic and local origin, and brand reputation are the most frequently used safety and quality cues for both samples. International food standards such as ISO or HACCP are less frequently used as quality cues by these consumer groups. It is important to strengthen the institutional framework related to food safety and quality following best practices from EU countries

U2 - 10.3390/foods10010160

DO - 10.3390/foods10010160

M3 - Journal article

C2 - 33466641

VL - 10

JO - Foods

JF - Foods

SN - 2304-8158

IS - 1

M1 - 160

ER -