Department of Management

Consumer oriented new product development

Research output: Contribution to book/anthology/report/proceedingEncyclopedia entryResearchpeer-review

Standard

Consumer oriented new product development. / van Trijp, Hans C.M. ; Grunert, Klaus G.

Encyclopedia of Agriculture and Food Systems . ed. / Neal van Alfen . Elsevier, 2014. p. 375-386.

Research output: Contribution to book/anthology/report/proceedingEncyclopedia entryResearchpeer-review

Harvard

van Trijp, HCM & Grunert, KG 2014, Consumer oriented new product development. in N van Alfen (ed.), Encyclopedia of Agriculture and Food Systems . Elsevier, pp. 375-386.

APA

van Trijp, H. C. M., & Grunert, K. G. (2014). Consumer oriented new product development. In N. van Alfen (Ed.), Encyclopedia of Agriculture and Food Systems (pp. 375-386). Elsevier.

CBE

van Trijp HCM, Grunert KG. 2014. Consumer oriented new product development. van Alfen N, editor. In Encyclopedia of Agriculture and Food Systems . Elsevier. pp. 375-386.

MLA

van Trijp, Hans C.M. and Klaus G Grunert "Consumer oriented new product development". van Alfen , Neal (ed.). Encyclopedia of Agriculture and Food Systems . Elsevier. 2014, 375-386.

Vancouver

van Trijp HCM, Grunert KG. Consumer oriented new product development. In van Alfen N, editor, Encyclopedia of Agriculture and Food Systems . Elsevier. 2014. p. 375-386

Author

van Trijp, Hans C.M. ; Grunert, Klaus G. / Consumer oriented new product development. Encyclopedia of Agriculture and Food Systems . editor / Neal van Alfen . Elsevier, 2014. pp. 375-386

Bibtex

@inbook{dbaf5a1d14c34e048c85b3f0c1e9844d,
title = "Consumer oriented new product development",
abstract = "New product development is a necessary activity for a company{\textquoteright}s competitiveness, profitability and growth. However, new product development is a risky activity as a large percentage of new product introductions fail to achieve their commercial targets. The present chapter reviews the existing evidence on new product success and failure factors. From that it introduces the perspective of consumer-oriented new product development as a way to balance new technological opportunity against identified consumer needs and desires. ",
author = "{van Trijp}, {Hans C.M.} and Grunert, {Klaus G}",
note = "Ikke udgivet 17.2.2014/bs",
year = "2014",
language = "English",
pages = "375--386",
editor = "{van Alfen }, {Neal }",
booktitle = "Encyclopedia of Agriculture and Food Systems",
publisher = "Elsevier",

}

RIS

TY - ENCYC

T1 - Consumer oriented new product development

AU - van Trijp, Hans C.M.

AU - Grunert, Klaus G

N1 - Ikke udgivet 17.2.2014/bs

PY - 2014

Y1 - 2014

N2 - New product development is a necessary activity for a company’s competitiveness, profitability and growth. However, new product development is a risky activity as a large percentage of new product introductions fail to achieve their commercial targets. The present chapter reviews the existing evidence on new product success and failure factors. From that it introduces the perspective of consumer-oriented new product development as a way to balance new technological opportunity against identified consumer needs and desires.

AB - New product development is a necessary activity for a company’s competitiveness, profitability and growth. However, new product development is a risky activity as a large percentage of new product introductions fail to achieve their commercial targets. The present chapter reviews the existing evidence on new product success and failure factors. From that it introduces the perspective of consumer-oriented new product development as a way to balance new technological opportunity against identified consumer needs and desires.

M3 - Encyclopedia entry

SP - 375

EP - 386

BT - Encyclopedia of Agriculture and Food Systems

A2 - van Alfen , Neal

PB - Elsevier

ER -