Department of Management

Consumer interest in environmental impact, safety, health and animal welfare aspects of modern pig production: Results of a cross-national choice experiment

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  • Klaus G Grunert
  • Winnie Sonntag, University of Göttingen
  • ,
  • Viviane Glanz-Chanos
  • ,
  • S. Forum, Business Academy Aarhus, Denmark

Are consumers interested in aspects of pig production and do they take these into account in their buying decisions when such information is available? Samples of consumers in Germany and Poland selected the two – for them – most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With the exception of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.

Original languageEnglish
JournalMeat Science
Pages (from-to)123-129
Number of pages7
Publication statusPublished - 2018

    Research areas

  • Animal welfare, Choice experiment, Consumer choice, Environmental impact, Food safety, Pork production, Willingness to pay (WTP), Animal Welfare/statistics & numerical data, Public Opinion, Humans, Middle Aged, Male, Swine, Poland, Adult, Female, Surveys and Questionnaires, Red Meat/standards, Choice Behavior, Food Safety, Animals, Consumer Behavior, Animal Husbandry, Environment, Aged, Germany

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