Consumed by Romance: Narration, Branding, and Participation in the Digital Marketplace

    Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationInternet Fictions
    EditorsIngrid Hotz-Davies, Anton Kirchhofer, Sirpa Leppänen
    Place of publicationNewcastle upon Tyne
    PublisherCambridge Scholars Press
    Publication date2009
    Pages128-146
    ISBN (Print)1-4438-0108-9, 978-1-4438-0108-9
    Publication statusPublished - 2009

    Keywords

    • Internet fiction
    • Toys
    • Marketing
    • Narratology
    • Romance literature

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