@inbook{6bd9c250b97c11de82fe000ea68e967b,
title = "Consumed by Romance: Narration, Branding, and Participation in the Digital Marketplace",
keywords = "Internet fiktion, Leget{\o}j, Marketing, Narratologi, Romantisk litteratur, Internet fiction, Toys, Marketing, Narratology, Romance literature",
author = "Dalsgaard, {Inger Hunnerup}",
year = "2009",
language = "English",
isbn = "1-4438-0108-9",
pages = "128--146",
editor = "Ingrid Hotz-Davies and Anton Kirchhofer and Sirpa Lepp{\"a}nen",
booktitle = "Internet Fictions",
publisher = "Cambridge Scholars Press",
}