Department of Management

Constructing an internal reference price for product innovations

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication year2016
Publication statusPublished - 2016
EventEuropean Marketing Academy - Oslo, Norway
Duration: 24 May 201627 May 2016
Conference number: 46th

Conference

ConferenceEuropean Marketing Academy
Number46th
CountryNorway
CityOslo
Period24/05/201627/05/2016

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