Connecting Corporate and Consumer Social Responsibility Through Social Media Activism

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social Responsibility (CnSR) and Corporate Social Responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism towards business. Two cases of social media ‘native’ social activist organizations working to create movements are examined from this problem solving & dialogue-based perspective—Carrotmob, and the Good Guide. These cases represent examples of a post-dialectic frame for understanding how social media can affect approaches to activism.
Original languageEnglish
Article number9
JournalSocial Media + Society
Volume4
Issue1
Number of pages11
ISSN2056-3051
DOIs
Publication statusPublished - 2018

    Research areas

  • Activism, Social Media, Consumer Social Responsibility, CSR, Post-Dialectic Frame

See relations at Aarhus University Citationformats

ID: 118503543