Department of Business Development and Technology

Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

This paper investigates and discusses roles, initiatives, and potentials for thebusiness model ecosystem to enter business model innovation triggered bydigital wireless technologies and capabilities of the Internet of Packaging-enabled smart interactive packaging. This paper develops an overview ofthe Internet of Packaging technology, wireless digital capabilities, businessmodel innovation, and business model ecosystem in connection to the inves-tigated phenomenon. In this paper, the digital transformation from passive tonetwork-connected enhanced packaging is considered as an accelerator forbusiness model innovation that creates and delivers the value proposition to awide-ranging business model ecosystem including internal and external par-ticipants. Therefore, the governance of the overall business model ecosystemshould efficiently reinforce each separate business model, as well as ensuresafe and reliable data mobility in the IoP digital infrastructure regardingunique secure digital identifiers.
Original languageEnglish
JournalNordic and Baltic Journal of Information and Communications Technologies
Pages (from-to)77-92
Number of pages16
Publication statusPublished - 5 Feb 2020

    Research areas

  • Internet of packaging, Consumer experience, retail, business model innovation, Business Model Ecosystem

See relations at Aarhus University Citationformats

ID: 178208355