Department of Management

Complementors as connectors: managing open innovation around digital product platforms

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Complementors as connectors: managing open innovation around digital product platforms. / Hilbolling, Susan; Berends, Hans; Deken, Fleur; Tuertscher, Philipp.

In: R&D Management, 2019.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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Hilbolling, Susan ; Berends, Hans ; Deken, Fleur ; Tuertscher, Philipp. / Complementors as connectors: managing open innovation around digital product platforms. In: R&D Management. 2019.

Bibtex

@article{1a4c84650e814d5591d1fb77f9caf207,
title = "Complementors as connectors: managing open innovation around digital product platforms",
abstract = "In the digital age, open innovation is increasingly organized around platform ecosystems. This paper investigates how firms can coordinate open innovation as a platform strategy for the development of complementary products by independent third parties. We draw on a qualitative case study of Philips Hue – a connected lighting platform for consumers with its variety of complementary products. We identify three increasingly complex ways in which independent complements connect to a focal platform. Our findings show that managing these connections requires a hybrid open innovation approach that combines arm’s length coordination, with a large number of complementors through open interfaces, and intensive bilateral collaboration, with a selected number of partners. Our findings demonstrate that complex interconnections across digital platforms and products lead to the management challenge of navigating an ‘ecology of platforms’, which warrants future research.",
author = "Susan Hilbolling and Hans Berends and Fleur Deken and Philipp Tuertscher",
year = "2019",
doi = "10.1111/radm.12371",
language = "English",
journal = "R&D Management",
issn = "0033-6807",
publisher = "Wiley Online",

}

RIS

TY - JOUR

T1 - Complementors as connectors: managing open innovation around digital product platforms

AU - Hilbolling, Susan

AU - Berends, Hans

AU - Deken, Fleur

AU - Tuertscher, Philipp

PY - 2019

Y1 - 2019

N2 - In the digital age, open innovation is increasingly organized around platform ecosystems. This paper investigates how firms can coordinate open innovation as a platform strategy for the development of complementary products by independent third parties. We draw on a qualitative case study of Philips Hue – a connected lighting platform for consumers with its variety of complementary products. We identify three increasingly complex ways in which independent complements connect to a focal platform. Our findings show that managing these connections requires a hybrid open innovation approach that combines arm’s length coordination, with a large number of complementors through open interfaces, and intensive bilateral collaboration, with a selected number of partners. Our findings demonstrate that complex interconnections across digital platforms and products lead to the management challenge of navigating an ‘ecology of platforms’, which warrants future research.

AB - In the digital age, open innovation is increasingly organized around platform ecosystems. This paper investigates how firms can coordinate open innovation as a platform strategy for the development of complementary products by independent third parties. We draw on a qualitative case study of Philips Hue – a connected lighting platform for consumers with its variety of complementary products. We identify three increasingly complex ways in which independent complements connect to a focal platform. Our findings show that managing these connections requires a hybrid open innovation approach that combines arm’s length coordination, with a large number of complementors through open interfaces, and intensive bilateral collaboration, with a selected number of partners. Our findings demonstrate that complex interconnections across digital platforms and products lead to the management challenge of navigating an ‘ecology of platforms’, which warrants future research.

UR - http://www.scopus.com/inward/record.url?scp=85064594299&partnerID=8YFLogxK

U2 - 10.1111/radm.12371

DO - 10.1111/radm.12371

M3 - Journal article

JO - R&D Management

JF - R&D Management

SN - 0033-6807

ER -