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Commercialization of Innovations and Firm Performance

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Commercialization of Innovations and Firm Performance. / Madsen, Erik Strøjer; Smith, Valdemar.

2008. Paper presented at Southern Economic Association Conference 2008, Washington, United States.

Research output: Contribution to conferencePaperResearch

Harvard

Madsen, ES & Smith, V 2008, 'Commercialization of Innovations and Firm Performance', Paper presented at Southern Economic Association Conference 2008, Washington, United States, 20/11/2008 - 23/11/2008.

APA

Madsen, E. S., & Smith, V. (2008). Commercialization of Innovations and Firm Performance. Paper presented at Southern Economic Association Conference 2008, Washington, United States.

CBE

Madsen ES, Smith V. 2008. Commercialization of Innovations and Firm Performance. Paper presented at Southern Economic Association Conference 2008, Washington, United States.

MLA

Madsen, Erik Strøjer and Valdemar Smith Commercialization of Innovations and Firm Performance. Southern Economic Association Conference 2008, 20 Nov 2008, Washington, United States, Paper, 2008. 16 p.

Vancouver

Madsen ES, Smith V. Commercialization of Innovations and Firm Performance. 2008. Paper presented at Southern Economic Association Conference 2008, Washington, United States.

Author

Madsen, Erik Strøjer ; Smith, Valdemar. / Commercialization of Innovations and Firm Performance. Paper presented at Southern Economic Association Conference 2008, Washington, United States.16 p.

Bibtex

@conference{b6a4d980077111df8a20000ea68e967b,
title = "Commercialization of Innovations and Firm Performance",
abstract = "The decision on investment in R&D is very important and highly risky for firms' performance and survival in their business. This paper focuses on the commercialization of firms' investment in innovation and how these decisions affect their performance. The study uses a large innovation survey of Danish firms holding information on their R&D investment as well as their expenses on marketing which gives knowledge of the commercialization of their innovations. The results suggest a highly significant commercialization of innovation, which means that firms' follows a strategy of investment both in innovation and marketing making R&D and marketing complements in their investment decision. However, there is only week evidence for the hypothesis that commercialization of innovations also creates more value for the firms in the short run.",
author = "Madsen, {Erik Str{\o}jer} and Valdemar Smith",
year = "2008",
language = "English",
note = "null ; Conference date: 20-11-2008 Through 23-11-2008",

}

RIS

TY - CONF

T1 - Commercialization of Innovations and Firm Performance

AU - Madsen, Erik Strøjer

AU - Smith, Valdemar

PY - 2008

Y1 - 2008

N2 - The decision on investment in R&D is very important and highly risky for firms' performance and survival in their business. This paper focuses on the commercialization of firms' investment in innovation and how these decisions affect their performance. The study uses a large innovation survey of Danish firms holding information on their R&D investment as well as their expenses on marketing which gives knowledge of the commercialization of their innovations. The results suggest a highly significant commercialization of innovation, which means that firms' follows a strategy of investment both in innovation and marketing making R&D and marketing complements in their investment decision. However, there is only week evidence for the hypothesis that commercialization of innovations also creates more value for the firms in the short run.

AB - The decision on investment in R&D is very important and highly risky for firms' performance and survival in their business. This paper focuses on the commercialization of firms' investment in innovation and how these decisions affect their performance. The study uses a large innovation survey of Danish firms holding information on their R&D investment as well as their expenses on marketing which gives knowledge of the commercialization of their innovations. The results suggest a highly significant commercialization of innovation, which means that firms' follows a strategy of investment both in innovation and marketing making R&D and marketing complements in their investment decision. However, there is only week evidence for the hypothesis that commercialization of innovations also creates more value for the firms in the short run.

M3 - Paper

ER -