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Commercialization of Innovations and Firm Performance

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The decision on investment in R&D is very important and highly risky for firms' performance and survival in their business. This paper focuses on the commercialization of firms' investment in innovation and how these decisions affect their performance. The study uses a large innovation survey of Danish firms holding information on their R&D investment as well as their expenses on marketing which gives knowledge of the commercialization of their innovations. The results suggest a highly significant commercialization of innovation, which means that firms' follows a strategy of investment both in innovation and marketing making R&D and marketing complements in their investment decision. However, there is only week evidence for the hypothesis that commercialization of innovations also creates more value for the firms in the short run.
Original languageEnglish
Publication year2008
Number of pages16
Publication statusPublished - 2008
EventSouthern Economic Association Conference 2008 - Washington, United States
Duration: 20 Nov 200823 Nov 2008

Conference

ConferenceSouthern Economic Association Conference 2008
CountryUnited States
CityWashington
Period20/11/200823/11/2008

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