Department of Management

Claiming health in food products

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Claiming health in food products. / Lähteenmäki, Liisa.

In: Food Quality and Preference, Vol. 27, 2013, p. 196-201.

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Lähteenmäki, Liisa. / Claiming health in food products. In: Food Quality and Preference. 2013 ; Vol. 27. pp. 196-201.

Bibtex

@article{a5db04ac23274a0da76d4733a8e0eea2,
title = "Claiming health in food products",
abstract = "Health-related information is increasingly used on food products to convey their benefits. Health claims as a subcategory of these messages link the beneficial component, functions or health outcomes with specific products. For consumers, health claims seem to carry the message of increased healthiness, but notnecessarily making the product more appealing. The wording of the claim seems to have little impact on claim perception, yet the health image of carrier products is important. From consumer-related factors the relevance and attitudes towards functional foods play a role, whereas socio-demographic factors have only minor impact and the impact seems to be case-dependent. Familiarity with claims and functional foods increase perceived healthiness and acceptance of these products. Apparently consumers make rather rational interpretations of claims and their benefits when forced to assess the information, but we still know relatively little about consumer understanding of the message content in claims and even less about the assessment of personal relevance of the claimed benefits. In future studies more emphasis should be put on including contextual influences and realistic conditions in assessing consumer understanding and use of health claims in purchase decisions.",
keywords = "Health claims , Consumer behaviour , Functional foods , Food choice, Health claims, Consumer behaviour, Functional foods, Food choice",
author = "Liisa L{\"a}hteenm{\"a}ki",
year = "2013",
doi = "10.1016/j.foodqual.2012.03.006",
language = "English",
volume = "27",
pages = "196--201",
journal = "Food Quality and Preference",
issn = "0950-3293",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Claiming health in food products

AU - Lähteenmäki, Liisa

PY - 2013

Y1 - 2013

N2 - Health-related information is increasingly used on food products to convey their benefits. Health claims as a subcategory of these messages link the beneficial component, functions or health outcomes with specific products. For consumers, health claims seem to carry the message of increased healthiness, but notnecessarily making the product more appealing. The wording of the claim seems to have little impact on claim perception, yet the health image of carrier products is important. From consumer-related factors the relevance and attitudes towards functional foods play a role, whereas socio-demographic factors have only minor impact and the impact seems to be case-dependent. Familiarity with claims and functional foods increase perceived healthiness and acceptance of these products. Apparently consumers make rather rational interpretations of claims and their benefits when forced to assess the information, but we still know relatively little about consumer understanding of the message content in claims and even less about the assessment of personal relevance of the claimed benefits. In future studies more emphasis should be put on including contextual influences and realistic conditions in assessing consumer understanding and use of health claims in purchase decisions.

AB - Health-related information is increasingly used on food products to convey their benefits. Health claims as a subcategory of these messages link the beneficial component, functions or health outcomes with specific products. For consumers, health claims seem to carry the message of increased healthiness, but notnecessarily making the product more appealing. The wording of the claim seems to have little impact on claim perception, yet the health image of carrier products is important. From consumer-related factors the relevance and attitudes towards functional foods play a role, whereas socio-demographic factors have only minor impact and the impact seems to be case-dependent. Familiarity with claims and functional foods increase perceived healthiness and acceptance of these products. Apparently consumers make rather rational interpretations of claims and their benefits when forced to assess the information, but we still know relatively little about consumer understanding of the message content in claims and even less about the assessment of personal relevance of the claimed benefits. In future studies more emphasis should be put on including contextual influences and realistic conditions in assessing consumer understanding and use of health claims in purchase decisions.

KW - Health claims

KW - Consumer behaviour

KW - Functional foods

KW - Food choice

KW - Health claims

KW - Consumer behaviour

KW - Functional foods

KW - Food choice

U2 - 10.1016/j.foodqual.2012.03.006

DO - 10.1016/j.foodqual.2012.03.006

M3 - Journal article

VL - 27

SP - 196

EP - 201

JO - Food Quality and Preference

JF - Food Quality and Preference

SN - 0950-3293

ER -