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Can Company Image Explain The Influence of Perceived Innovativeness and Target Group Similarity on Consumers' Willingness to Co-Create with Companies? A multi-level analysis
Research output: Contribution to conference › Conference abstract for conference › Research › peer-review
| Original language | Danish |
|---|---|
| Publication year | 2022 |
| Publication status | Published - 2022 |
| Event | European Marketing Academy Conference - Corvinus University, Budapest, Hungary Duration: 24 May 2022 → 27 May 2022 |
Conference
| Conference | European Marketing Academy Conference |
|---|---|
| Location | Corvinus University |
| Country | Hungary |
| City | Budapest |
| Period | 24/05/2022 → 27/05/2022 |
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ID: 270287799