Department of Business Development and Technology

Breaking the entry barriers of startup companies to offer AAL services through integrated eHealth solutions based on a hybrid business model

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Healthcare sector is one of the main pillars of the economy at a global level that involves patients, physicians, National Health Systems, insurance companies, pharmaceuticals, vendors, researchers and providers. Healthcare sector represents a good portion of the GDP of any Government and attracts billion dollar investments every year. The technology and Internet evolution have contributed significantly to the creation of eHealth within the Healthcare sector that aims to improve citizens’ health and wellbeing. Nevertheless, the barriers to entry in this highly regulated business sector are huge and therefore integrated eHealth solutions fail to reach high levels of penetration. Considering this as big challenge, the paper presents a hybrid business models that is able to efficiently address the Healthcare sector stakeholders and create prosperous opportunities for eHealth solutions for startup companies. This abstract defines the challenge of integrated eHealth solutions for Active Ageing Living (AAL) services, presents the customers segments and the value propositions and introduces the hybrid business model that can break the entry barriers through the niche market of Clinical Research Organizations (CRO). The full paper will elaborate on the hybrid business model and present how a multi-million € research project has applied this model in order to encounter the challenges and create a solid startup.
Original languageEnglish
Publication year2017
Number of pages5
Publication statusPublished - 2017
EventBusiness Model Conference 2017 - Venice, Italy
Duration: 18 May 201719 May 2017


ConferenceBusiness Model Conference 2017
Internet address

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ID: 112927114