Department of Management

Breaking down the stereotypes in advertising of healthy foods: Can overweight endorsers be equally effective?

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication yearDec 2012
Number of pages6
Publication statusPublished - Dec 2012
EventANZMAC 2012 Conference, - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012

Conference

ConferenceANZMAC 2012 Conference,
CountryAustralia
CityAdelaide
Period03/12/201205/12/2012

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ID: 51845172