Department of Management

Brand Loyalty Evolution and the Impact of Category Characteristics

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Documents

  • Gauthier Casteran, University of Limoges
  • ,
  • Polymeros Chrysochou
  • Lars Meyer-Waarden, Graduate School of Management, Toulouse University, France
Original languageEnglish
JournalMarketing Letters
Volume 30
Issue1
Pages (from-to)57
Number of pages73
ISSN0923-0645
Publication statusAccepted/In press - 2019

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