Media and mediatization must be seen as a prerequisite for children’s play today. Children’s fan cultures cover a wide range of topics; yet, football is a field with specific explanatory power due to its structural and cultural specificities. In this chapter, football is seen as a specific play practice, carried out both physically and through engagements with a diverse range of traditional and new media. The chapter draws on empirical fieldwork among Danish children aged 8 to 13, describing football kids as active users of media, active play practitioners, and active performers of identity projects in relation to friends and family. For these children, football as a mediatized play practice is their point of departure, forming the grounds of their everyday practices.