Balanced Scorecard

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The balanced scorecard (BSC) has attracted worldwide attention since it was first introduced in 1992 by Kaplan and Norton. With its huge diffusion among organisational practices, the model itself has been subject to a number of interpretations and variations; however, Kaplan and Norton emphasise that some main principles must be present before a model can be called a ‘real’ BSC. This entry has two purposes: first, to describe the main principles that underlie the balanced scorecard as presented by Kaplan and Norton in two key publications (1996a, 1996b); and, second, to describe three types of criticism of the balanced scorecard that have been put forward in scholarly research.
Original languageEnglish
Title of host publicationThe International Encyclopedia of Strategic Communication
EditorsRobert L. Heath, Winni Johansen
Number of pages6
PublisherWiley-Blackwell
Publication year2018
ISBN (print)9781119010715
ISBN (Electronic)9781119010722
DOIs
Publication statusPublished - 2018
SeriesWiley-Blackwell-ICA International Encyclopedias of Communication Series

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