@conference{5e368fb4110c42368ee1717892d6070a,
title = "{"}Back to where it all started{"}: Strategic management of heritage identity in corporate museums to facilitate employees' identification",
keywords = "Heritage identity communication, Corporate Museums, Multimodal communication, Narrative, History",
author = "Andersen, {Mona Agerholm} and Maier, {Carmen Daniela}",
year = "2018",
month = apr,
day = "18",
language = "English",
pages = "50--66",
note = "CCI Conference on Corporate Communication 2018 ; Conference date: 28-05-2018 Through 01-06-2018",
}