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B2B and B2C Marketing Practices: the Case for an Integrated Approach

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Original languageEnglish
Title of host publicationMarketing and Advertising Law in a Process of Harmonisation
EditorsUlf Bernitz, Caroline Heide-Jørgensen
Number of pages15
Place of publicationOxford
PublisherHart Publishing
Publication year2017
Edition1
Pages171-185
Chapter8
ISBN (print)9781509900671
ISBN (Electronic)9781509900688
Publication statusPublished - 2017
EventConference on European Law of Unfair Competition - Københavns Universitet, København, Denmark
Duration: 30 Jan 2015 → 30 Jan 2015

Conference

ConferenceConference on European Law of Unfair Competition
LocationKøbenhavns Universitet
LandDenmark
ByKøbenhavn
Periode30/01/2015 → 30/01/2015
SeriesModern Studies in European Law

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