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Automatic food decisions: How habit and context affect consumers' food choices

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  • Simone Mueller Loose, Denmark
Consumers' food decisions are to a large extent shaped by automatic processes, which are either internally directed through learned habits and routines or externally influenced by context factors and visual information triggers. Innovative research methods such as eye tracking, choice experiments and food diaries allow us to better understand the impact of unconscious processes on consumers' food choices. Simone Mueller Loose will provide an overview of recent research insights into the effects of habit and context on consumers' food choices.
Original languageEnglish
Publication year2012
Publication statusPublished - 2012
Event2012 MAPP Conference - Middelfart, Middelfart, Denmark
Duration: 21 Nov 201222 Nov 2012


Conference2012 MAPP Conference

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ID: 51054866