Attributes of low involvement products: A comparison of five elicitation techniques and a test of their nomological validity

Tino Bech-Larsen, Niels Asger Nielsen, Klaus G. Grunert, Elin Sørensen

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research

Translated title of the contribution	Attributes of low involvement products: A comparison of five elicitation techniques and a test of their nomological validity
Original language	English
Title of host publication	Ikke angivet
Number of pages	20
Publisher	EMAC
Publication date	1997
Pages	s. 125-144
Publication status	Published - 1997
Event	26th EMAC Conference, Warwick - Duration: 20 May 1997 → 23 May 1997

Conference	26th EMAC Conference, Warwick
Period	20/05/1997 → 23/05/1997

Keywords

@inproceedings{f6dbbd2024fe11da834f000ea68e967b,

title = "Attributes of low involvement products: A comparison of five elicitation techniques and a test of their nomological validity",

keywords = "HH{\AA} forskning, MAPP, HH{\AA} forskning, MAPP",

author = "Tino Bech-Larsen and Nielsen, {Niels Asger} and Grunert, {Klaus G.} and Elin S{\o}rensen",

year = "1997",

language = "English",

pages = "s. 125--144",

booktitle = "Ikke angivet",

publisher = "EMAC",

note = "26th EMAC Conference, Warwick ; Conference date: 20-05-1997 Through 23-05-1997",

}

TY - GEN

T1 - Attributes of low involvement products: A comparison of five elicitation techniques and a test of their nomological validity

AU - Bech-Larsen, Tino

AU - Nielsen, Niels Asger

AU - Grunert, Klaus G.

AU - Sørensen, Elin

PY - 1997

Y1 - 1997

KW - HHÅ forskning

KW - MAPP

KW - HHÅ forskning

KW - MAPP

M3 - Article in proceedings

SP - s. 125-144

BT - Ikke angivet

PB - EMAC

T2 - 26th EMAC Conference, Warwick

Y2 - 20 May 1997 through 23 May 1997

ER -