Department of Management

Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

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Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions. / Steinmann, Sascha; Hosseinpour, Masoumeh; Mau, Gunnar et al.

2021. Abstract from
EMAC 2021 Annual Conference.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

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@conference{59a205e144cb428aa67606f98c9d1c83,
title = "Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers{\textquoteright} Attention and Buying Decisions",
author = "Sascha Steinmann and Masoumeh Hosseinpour and Gunnar Mau and Markus Schweizer",
year = "2021",
language = "English",
note = "<br/>EMAC 2021 Annual Conference ; Conference date: 25-05-2021",

}

RIS

TY - ABST

T1 - Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

AU - Steinmann, Sascha

AU - Hosseinpour, Masoumeh

AU - Mau, Gunnar

AU - Schweizer, Markus

PY - 2021

Y1 - 2021

M3 - Conference abstract for conference

T2 - <br/>EMAC 2021 Annual Conference

Y2 - 25 May 2021

ER -