Department of Management

Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication year2021
Publication statusPublished - 2021
Event
EMAC 2021 Annual Conference
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Duration: 25 May 2021 → …

Conference

Conference
EMAC 2021 Annual Conference
Period25/05/2021 → …

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ID: 223618675