Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

Sascha Steinmann; Masoumeh Hosseinpour; Gunnar Mau; Markus  Schweizer

Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

Sascha Steinmann, Masoumeh Hosseinpour, Gunnar Mau, Markus Schweizer

Department of Management

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2021
Publication status	Published - 2021
Event	EMAC 2021 Annual Conference - Duration: 25 May 2021 → …

Conference

Conference	EMAC 2021 Annual Conference
Period	25/05/2021 → …

Cite this

@conference{59a205e144cb428aa67606f98c9d1c83,

title = "Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers{\textquoteright} Attention and Buying Decisions",

author = "Sascha Steinmann and Masoumeh Hosseinpour and Gunnar Mau and Markus Schweizer",

year = "2021",

language = "English",

note = "<br/>EMAC 2021 Annual Conference ; Conference date: 25-05-2021",

}

Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions. / Steinmann, Sascha ; Hosseinpour, Masoumeh; Mau, Gunnar et al.
2021. Abstract from
EMAC 2021 Annual Conference.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

TY - ABST

T1 - Attracting Attention or Selling?! The Thematic Congruence of the Promotional Display with the Shelf Setting Influences Shoppers’ Attention and Buying Decisions

AU - Steinmann, Sascha

AU - Hosseinpour, Masoumeh

AU - Mau, Gunnar

AU - Schweizer, Markus

PY - 2021

Y1 - 2021

M3 - Conference abstract for conference

T2 - <br/>EMAC 2021 Annual Conference

Y2 - 25 May 2021

ER -