Analysing the impact of buyers' personality constructs on the market structure of brands

Research output: Contribution to conferencePaperResearchpeer-review

  • Polymeros Chrysochou
  • Athanasios Krystallis, Denmark
  • Cam Rungie, Ehrenberg-Bass Institute, University of South Australia, Australia
  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Original languageEnglish
Publication year2008
Number of pages6
Publication statusPublished - 2008
EventANZMAC 2008 Conference: Marketing Shifting Focus from the Mainstream to Offbeat - Sydney, Australia
Duration: 1 Dec 20083 Dec 2008

Conference

ConferenceANZMAC 2008 Conference: Marketing Shifting Focus from the Mainstream to Offbeat
CountryAustralia
CitySydney
Period01/12/200803/12/2008

    Research areas

  • MAPP

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ID: 229454