Department of Management

Analysing consumer acceptance of new products by means of the Total Food Quality Model

Research output: Contribution to conferenceConference abstract for conferenceResearch

  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Original languageEnglish
Publication year2006
Publication statusPublished - 2006
EventFood Innovation and New Product Development: 4th International MAPP Workshop on Consumer Behaviour and Food Marketing - Middelfart, Denmark
Duration: 29 May 200630 May 2006

Conference

ConferenceFood Innovation and New Product Development: 4th International MAPP Workshop on Consumer Behaviour and Food Marketing
CityMiddelfart, Denmark
Period29/05/200630/05/2006

    Research areas

  • MAPP, Total Food Quality Model

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