Department of Economics and Business Economics

An empirical comparison of exploratory versus conventional structural equation modelling

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationIdeas in Marketing Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (Ams) Annual Conference.
EditorsKrzysztof Kubacki
Number of pages9
Place of publicationBerlin
PublisherSpringer
Publication year2014
Pages496-505
Chapter184
ISBN (print)978-3-319-10950-3
ISBN (Electronic)978-3-319-10951-0
Publication statusPublished - 2014

    Research areas

  • SEM

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ID: 93014091