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An approach to measuring adolescents' perception of complexity for pictures of fruit and vegetable mixes

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  • Line Holler Mielby, Denmark
  • Sidsel Bennedbæk-Jensen, Denmark
  • Merete Edelenbos
  • Anette Thybo, Denmark
Complexity is an important parameter in the food industry because of its relationship with hedonic appreciation. However, difficulties are encountered when measuring complexity. The hypothesis of this study was that sensory descriptive analysis is an effective tool for deriving terms to measure adolescents' perception of complexity of pictures of fruit and vegetable mixes. A sensory panel evaluated 10 descriptive attributes, including simplicity and complexity, for 24 pictures of fruit and vegetable mixes. The descriptive analysis found strong inverse correlation between complexity and simplicity. An adolescent consumer group (n = 242) and an adult consumer group (n = 86) subsequently rated the pictures on simplicity and attractiveness. Pearson's correlation coefficients revealed strong correlations between the sensory panel and both consumer groups' usage of simplicity. This suggests that simplicity can be used to measure perceived complexity. In relation to attractiveness, different optimal levels of simplicity of pictures of fruit mixes were found for segments of the adolescent consumer group.
Original languageEnglish
JournalJournal of Sensory Studies
Volume28
Issue1
Pages (from-to)66-75
Number of pages10
ISSN0887-8250
DOIs
Publication statusPublished - 2013

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