Advertising: rational planning or social waste? An academic encounter anno 1937

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	May 2013
Publication status	Published - May 2013
Event	16th Biennial Conference on Historical Analysis & Research in Marketing (CHARM) - Copenhagen Business School, Copenhagen, Denmark Duration: 30 May 2013 → 2 Jun 2013 Conference number: 16th

Conference	16th Biennial Conference on Historical Analysis & Research in Marketing (CHARM)
Number	16th
Location	Copenhagen Business School
Country/Territory	Denmark
City	Copenhagen
Period	30/05/2013 → 02/06/2013

Access to Document

@conference{564bf55342764d1da5d897bc72a170fd,

title = "Advertising: rational planning or social waste? An academic encounter anno 1937",

author = "Kurt Pedersen and Madsen, {Erik Kloppenborg}",

year = "2013",

month = may,

language = "English",

note = "16th Biennial Conference on Historical Analysis & Research in Marketing (CHARM) ; Conference date: 30-05-2013 Through 02-06-2013",

}