Department of Management

Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison

Research output: Contribution to conferenceConference abstract for conferenceResearch

Standard

Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison. / Chan, Kara; Prendergast, Gerard; Grønhøj, Alice; Bech-Larsen, Tino.

2010. Abstract from American Academy of Advertising 2010 European Conference, Milano, Italy.

Research output: Contribution to conferenceConference abstract for conferenceResearch

Harvard

Chan, K, Prendergast, G, Grønhøj, A & Bech-Larsen, T 2010, 'Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison', American Academy of Advertising 2010 European Conference, Milano, Italy, 04/06/2010 - 06/06/2010.

APA

Chan, K., Prendergast, G., Grønhøj, A., & Bech-Larsen, T. (2010). Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison. Abstract from American Academy of Advertising 2010 European Conference, Milano, Italy.

CBE

Chan K, Prendergast G, Grønhøj A, Bech-Larsen T. 2010. Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison. Abstract from American Academy of Advertising 2010 European Conference, Milano, Italy.

MLA

Chan, Kara et al. Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison. American Academy of Advertising 2010 European Conference, 04 Jun 2010, Milano, Italy, Conference abstract for conference, 2010. 1 p.

Vancouver

Chan K, Prendergast G, Grønhøj A, Bech-Larsen T. Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison. 2010. Abstract from American Academy of Advertising 2010 European Conference, Milano, Italy.

Author

Chan, Kara ; Prendergast, Gerard ; Grønhøj, Alice ; Bech-Larsen, Tino. / Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison. Abstract from American Academy of Advertising 2010 European Conference, Milano, Italy.1 p.

Bibtex

@conference{0d096670d20a11df8842000ea68e967b,
title = "Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison",
abstract = "This study explores cross cultural differences in the perceptions of healthy eating, contexts where healthy or unhealthy eating are practiced, and consumer evaluation of regulatory measures that discourage the consumption of unhealthy foods such as soft drinks. A survey was conducted of 386 Danish and Chinese adolescents using a structured questionnaire. Results showed that perceptions of healthy eating were generally based on concepts such as balance and moderation. Unhealthy eating was most frequently practiced at parties and in festive periods. Hong Kong respondents were more likely to associate eating habits with healthy eating than Danish respondents. Danish respondents were more likely to practice healthy eating at schools than Hong Kong respondents. Making tanks of cold water freely available everywhere was perceived to be most effective in discouraging the consumption of soft drink. Danish respondents were found to be more collective while Hong Kong respondents were found to be more individualistic. There were age and gender differences in perceived effectiveness of the regulatory measures that discourage the consumption of unhealthy food. Respondents' individualism/collectivism scores were related with their perception of effectiveness of the regulatory measures. The study can serve as a guideline for social services marketing professionals targeting adolescents.",
keywords = "MAPP",
author = "Kara Chan and Gerard Prendergast and Alice Gr{\o}nh{\o}j and Tino Bech-Larsen",
year = "2010",
language = "English",
note = "null ; Conference date: 04-06-2010 Through 06-06-2010",

}

RIS

TY - ABST

T1 - Adolescents' perceptions of healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong comparison

AU - Chan, Kara

AU - Prendergast, Gerard

AU - Grønhøj, Alice

AU - Bech-Larsen, Tino

PY - 2010

Y1 - 2010

N2 - This study explores cross cultural differences in the perceptions of healthy eating, contexts where healthy or unhealthy eating are practiced, and consumer evaluation of regulatory measures that discourage the consumption of unhealthy foods such as soft drinks. A survey was conducted of 386 Danish and Chinese adolescents using a structured questionnaire. Results showed that perceptions of healthy eating were generally based on concepts such as balance and moderation. Unhealthy eating was most frequently practiced at parties and in festive periods. Hong Kong respondents were more likely to associate eating habits with healthy eating than Danish respondents. Danish respondents were more likely to practice healthy eating at schools than Hong Kong respondents. Making tanks of cold water freely available everywhere was perceived to be most effective in discouraging the consumption of soft drink. Danish respondents were found to be more collective while Hong Kong respondents were found to be more individualistic. There were age and gender differences in perceived effectiveness of the regulatory measures that discourage the consumption of unhealthy food. Respondents' individualism/collectivism scores were related with their perception of effectiveness of the regulatory measures. The study can serve as a guideline for social services marketing professionals targeting adolescents.

AB - This study explores cross cultural differences in the perceptions of healthy eating, contexts where healthy or unhealthy eating are practiced, and consumer evaluation of regulatory measures that discourage the consumption of unhealthy foods such as soft drinks. A survey was conducted of 386 Danish and Chinese adolescents using a structured questionnaire. Results showed that perceptions of healthy eating were generally based on concepts such as balance and moderation. Unhealthy eating was most frequently practiced at parties and in festive periods. Hong Kong respondents were more likely to associate eating habits with healthy eating than Danish respondents. Danish respondents were more likely to practice healthy eating at schools than Hong Kong respondents. Making tanks of cold water freely available everywhere was perceived to be most effective in discouraging the consumption of soft drink. Danish respondents were found to be more collective while Hong Kong respondents were found to be more individualistic. There were age and gender differences in perceived effectiveness of the regulatory measures that discourage the consumption of unhealthy food. Respondents' individualism/collectivism scores were related with their perception of effectiveness of the regulatory measures. The study can serve as a guideline for social services marketing professionals targeting adolescents.

KW - MAPP

M3 - Conference abstract for conference

ER -