Department of Management

Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour

Research output: Contribution to conferencePaperResearchpeer-review

Standard

Activation of social norms in social dilemmas : A review of the evidence and reflections on the implications for environmental behaviour. / Biel, Anders; Thøgersen, John.

2005. Paper presented at 7th Nordic Environmental Social Science Research Conference, Göteborg, Sweden.

Research output: Contribution to conferencePaperResearchpeer-review

Harvard

Biel, A & Thøgersen, J 2005, 'Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour', Paper presented at 7th Nordic Environmental Social Science Research Conference, Göteborg, Sweden, 15/06/2005 - 17/06/2005.

APA

Biel, A., & Thøgersen, J. (2005). Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour. Paper presented at 7th Nordic Environmental Social Science Research Conference, Göteborg, Sweden.

CBE

Biel A, Thøgersen J. 2005. Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour. Paper presented at 7th Nordic Environmental Social Science Research Conference, Göteborg, Sweden.

MLA

Biel, Anders and John Thøgersen Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour. 7th Nordic Environmental Social Science Research Conference, 15 Jun 2005, Göteborg, Sweden, Paper, 2005. 19 p.

Vancouver

Biel A, Thøgersen J. Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour. 2005. Paper presented at 7th Nordic Environmental Social Science Research Conference, Göteborg, Sweden.

Author

Biel, Anders ; Thøgersen, John. / Activation of social norms in social dilemmas : A review of the evidence and reflections on the implications for environmental behaviour. Paper presented at 7th Nordic Environmental Social Science Research Conference, Göteborg, Sweden.19 p.

Bibtex

@conference{36801d208c6a11dc8ff8000ea68e967b,
title = "Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour",
abstract = "Taking rational choice theory for granted, cooperation in social dilemmas may be seen as mysterious. In one-shot dilemmas where subjects unknown to one another interact and make their decisions anonymously, cooperation could even be regarded as lunacy. Several authors have challenged this view, though. Research has also identified various factors that imply why people cooperate or defect in social dilemmas and what motivations that might guide the decision in one way or the other. Here, a closer look will be taken at social norms as a reason for departure from rational choice, a factor that rarely has been recognised in the social dilemma literature. Social norms imply that people should manifest a prescribed behaviour or not manifest a proscribed behaviour. Furthermore, social norms are often guiding behaviour in specific contexts, and many times they need to be activated. Such an activation process is often unconscious and once a norm has been activated, people tend to keep following the norm that has been primed. We wish to add to the social dilemma literature by suggesting what kinds of norms that are likely to be activated under different conditions such as oneshot vs. iterated dilemmas, but also separate domains of social life.",
keywords = "Sociale normer, Socialt dilemma, Milj{\o}m{\ae}ssig adf{\ae}rd, Social norms, Social dilemma, Environmental behaviour",
author = "Anders Biel and John Th{\o}gersen",
year = "2005",
language = "English",
note = "null ; Conference date: 15-06-2005 Through 17-06-2005",

}

RIS

TY - CONF

T1 - Activation of social norms in social dilemmas

T2 - A review of the evidence and reflections on the implications for environmental behaviour

AU - Biel, Anders

AU - Thøgersen, John

PY - 2005

Y1 - 2005

N2 - Taking rational choice theory for granted, cooperation in social dilemmas may be seen as mysterious. In one-shot dilemmas where subjects unknown to one another interact and make their decisions anonymously, cooperation could even be regarded as lunacy. Several authors have challenged this view, though. Research has also identified various factors that imply why people cooperate or defect in social dilemmas and what motivations that might guide the decision in one way or the other. Here, a closer look will be taken at social norms as a reason for departure from rational choice, a factor that rarely has been recognised in the social dilemma literature. Social norms imply that people should manifest a prescribed behaviour or not manifest a proscribed behaviour. Furthermore, social norms are often guiding behaviour in specific contexts, and many times they need to be activated. Such an activation process is often unconscious and once a norm has been activated, people tend to keep following the norm that has been primed. We wish to add to the social dilemma literature by suggesting what kinds of norms that are likely to be activated under different conditions such as oneshot vs. iterated dilemmas, but also separate domains of social life.

AB - Taking rational choice theory for granted, cooperation in social dilemmas may be seen as mysterious. In one-shot dilemmas where subjects unknown to one another interact and make their decisions anonymously, cooperation could even be regarded as lunacy. Several authors have challenged this view, though. Research has also identified various factors that imply why people cooperate or defect in social dilemmas and what motivations that might guide the decision in one way or the other. Here, a closer look will be taken at social norms as a reason for departure from rational choice, a factor that rarely has been recognised in the social dilemma literature. Social norms imply that people should manifest a prescribed behaviour or not manifest a proscribed behaviour. Furthermore, social norms are often guiding behaviour in specific contexts, and many times they need to be activated. Such an activation process is often unconscious and once a norm has been activated, people tend to keep following the norm that has been primed. We wish to add to the social dilemma literature by suggesting what kinds of norms that are likely to be activated under different conditions such as oneshot vs. iterated dilemmas, but also separate domains of social life.

KW - Sociale normer

KW - Socialt dilemma

KW - Miljømæssig adfærd

KW - Social norms

KW - Social dilemma

KW - Environmental behaviour

M3 - Paper

ER -