Department of Management

Acceptance of a vegetable with designation of origin in two cities in southern Chile (Aceptación de una hortaliza con denominación de origen en dos ciudades del sur de Chile)

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Berta Schnettler, Universidad de La Frontera
  • ,
  • Rodolfo Pihán, Universidad de La Frontera
  • ,
  • Ana Valdevenito, Universidad de La Frontera
  • ,
  • Horacio Miranda, Universidad de La Frontera
  • ,
  • Germán Lobos, Universidad de Talca
  • ,
  • Klaus G. Grunert

Considering that the regional origin of foods can increase consumer acceptance, the relative importance of the designation of origin (DO) in the decision to purchase tomatoes in Temuco and Puerto Montt, Chile was evaluated, consumer segments were distinguished according to their preferences by administering a survey to 400 people. A conjoint analysis was used to determine that the variety of tomato (41.8%) was more important than DO (19.5%) and price (17.0%). Presentation and size were the least important attributes. Consumers preferred long-life tomatoes and in bunch, with Angol DO at the lowest price. A hierarchical cluster analysis distinguished three segments. The first (52.5%) was sensitive to variety. The second (13.0%) was also sensitive to variety, but they preferred to pay the highest price. The third (34.5%) was sensitive to price. All three segments preferred the tomato with Angol DO. The segments differed significantly according to gender, size of family group and level of satisfaction with their food-related life. The results indicate a good acceptance of tomatoes with Angol DO; however, particular relevance must be given to the variety of tomato produced.

Original languageSpanish
JournalRevista de la Facultad de Ciencias Agrarias
Volume47
Issue1
Pages (from-to)173-191
Number of pages19
ISSN0370-4661
Publication statusPublished - 2015

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