While appreciating Oblak’s call for and investment in more ecological research designs in psychology, I point out several aspects in Oblak’s own experimental setup that might themselves derive from traditional psychological concepts about cognition and which, therefore, might hinder his intended exploration of subjective experience by disregarding the very nature of this new “object of investigation.” Finally, I propose the use and development of micro-phenomenology to solve some of the possible issues raised, while at the same time promoting progress and change in the activity explored.