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Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

  • Accounting Research Centre - ARC
  • Department of Business Studies
Original languageEnglish
Title of host publicationCustomer Relationship Management : A Global Perspective
EditorsGerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya, G. Jason Goddard
Place of publicationAldershot
PublisherGower Publishing
Publication year2008
Pages147-167
ISBN (print)9780754671565
Publication statusPublished - 2008

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ID: 26130