A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark

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A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark. / Locmele, Gunta; Mousten, Birthe.

In: Procedia - Social and Behavioral Sciences, Vol. 231, No. 5 October 2016, 15.10.2016, p. 208-215.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Locmele, G & Mousten, B 2016, 'A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark', Procedia - Social and Behavioral Sciences, vol. 231, no. 5 October 2016, pp. 208-215. https://doi.org/10.1016/j.sbspro.2016.09.093

APA

Locmele, G., & Mousten, B. (2016). A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark. Procedia - Social and Behavioral Sciences, 231(5 October 2016), 208-215. https://doi.org/10.1016/j.sbspro.2016.09.093

CBE

Locmele G, Mousten B. 2016. A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark. Procedia - Social and Behavioral Sciences. 231(5 October 2016):208-215. https://doi.org/10.1016/j.sbspro.2016.09.093

MLA

Locmele, Gunta and Birthe Mousten. "A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark". Procedia - Social and Behavioral Sciences. 2016, 231(5 October 2016). 208-215. https://doi.org/10.1016/j.sbspro.2016.09.093

Vancouver

Locmele G, Mousten B. A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark. Procedia - Social and Behavioral Sciences. 2016 Oct 15;231(5 October 2016):208-215. https://doi.org/10.1016/j.sbspro.2016.09.093

Author

Locmele, Gunta ; Mousten, Birthe. / A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark. In: Procedia - Social and Behavioral Sciences. 2016 ; Vol. 231, No. 5 October 2016. pp. 208-215.

Bibtex

@article{e1977c0ff761468d8be99e4e2f99e997,
title = "A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark",
abstract = "This study shows how Riga and Arhus identified, formulated and communicated city re-branding. Our analysis concentrates on resident responses to city re-branding and how such responses could force the municipalities to withdraw their re-branding. A city loses its identity if it is globalized. In the Riga and Aarhus cases, the municipalities tried to find a global voice, which contradicted local traditions; and in both cases, the redefinition of city image took place top-down and not bottom-up. The two cases may not prove to be a golden rule, but should be a warning against rash city re-branding decisions made by municipalities. {\textcopyright} ",
keywords = "municipal branding, rebranding, brand strategy, resident response, Riga, Aarhus",
author = "Gunta Locmele and Birthe Mousten",
year = "2016",
month = oct,
day = "15",
doi = "10.1016/j.sbspro.2016.09.093",
language = "English",
volume = "231",
pages = "208--215",
journal = "Procedia - Social and Behavioral Sciences",
issn = "1877-0428",
publisher = "Elsevier BV",
number = "5 October 2016",
note = "null ; Conference date: 11-05-2016 Through 13-05-2016",
url = "http://mtip2016.rtu.lv/",

}

RIS

TY - JOUR

T1 - A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark

AU - Locmele, Gunta

AU - Mousten, Birthe

PY - 2016/10/15

Y1 - 2016/10/15

N2 - This study shows how Riga and Arhus identified, formulated and communicated city re-branding. Our analysis concentrates on resident responses to city re-branding and how such responses could force the municipalities to withdraw their re-branding. A city loses its identity if it is globalized. In the Riga and Aarhus cases, the municipalities tried to find a global voice, which contradicted local traditions; and in both cases, the redefinition of city image took place top-down and not bottom-up. The two cases may not prove to be a golden rule, but should be a warning against rash city re-branding decisions made by municipalities. ©

AB - This study shows how Riga and Arhus identified, formulated and communicated city re-branding. Our analysis concentrates on resident responses to city re-branding and how such responses could force the municipalities to withdraw their re-branding. A city loses its identity if it is globalized. In the Riga and Aarhus cases, the municipalities tried to find a global voice, which contradicted local traditions; and in both cases, the redefinition of city image took place top-down and not bottom-up. The two cases may not prove to be a golden rule, but should be a warning against rash city re-branding decisions made by municipalities. ©

KW - municipal branding

KW - rebranding

KW - brand strategy

KW - resident response

KW - Riga

KW - Aarhus

UR - http://authors.elsevier.com/sd/article/S1877042816312046

U2 - 10.1016/j.sbspro.2016.09.093

DO - 10.1016/j.sbspro.2016.09.093

M3 - Journal article

VL - 231

SP - 208

EP - 215

JO - Procedia - Social and Behavioral Sciences

JF - Procedia - Social and Behavioral Sciences

SN - 1877-0428

IS - 5 October 2016

Y2 - 11 May 2016 through 13 May 2016

ER -