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A tale of two re-branded cities:Riga, Latvia and Aarhus, Denmark

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This study shows how Riga and Arhus identified, formulated and communicated city re-branding. Our analysis concentrates on resident responses to city re-branding and how such responses could force the municipalities to withdraw their re-branding. A city loses its identity if it is globalized. In the Riga and Aarhus cases, the municipalities tried to find a global voice, which contradicted local traditions; and in both cases, the redefinition of city image took place top-down and not bottom-up. The two cases may not prove to be a golden rule, but should be a warning against rash city re-branding decisions made by municipalities. ©
Translated title of the contributionEn fortælling om to ombrandede byder: Riga i Letland og Aarhus i Danmark
Original languageEnglish
JournalProcedia - Social and Behavioral Sciences
Issue5 October 2016
Pages (from-to)208-215
Number of pages8
Publication statusPublished - 15 Oct 2016
EventMeaning in Translation:: Illusion of Precision - Rigas Tehniska Universitate, Riga, Latvia
Duration: 11 May 201613 May 2016


ConferenceMeaning in Translation:
LocationRigas Tehniska Universitate
Internet address

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