Department of Political Science

A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity

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A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity. / Nai, Alessandro; Seeberg, Henrik Bech.

In: Journal of Marketing Communications, Vol. 24, No. 4, 2018, p. 412-432.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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@article{0a02f475ef5a4fb9ad214f0ff1f21c36,
title = "A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity",
author = "Alessandro Nai and Seeberg, {Henrik Bech}",
year = "2018",
doi = "10.1080/13527266.2018.1428672",
language = "English",
volume = "24",
pages = "412--432",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
publisher = "Routledge",
number = "4",

}

RIS

TY - JOUR

T1 - A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity

AU - Nai, Alessandro

AU - Seeberg, Henrik Bech

PY - 2018

Y1 - 2018

U2 - 10.1080/13527266.2018.1428672

DO - 10.1080/13527266.2018.1428672

M3 - Journal article

VL - 24

SP - 412

EP - 432

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

SN - 1352-7266

IS - 4

ER -