Department of Political Science

A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Communications
Volume24
Issue4
Pages (from-to)412-432
Number of pages21
ISSN1352-7266
DOIs
Publication statusPublished - 2018

See relations at Aarhus University Citationformats

ID: 120441378