A review of consumer awareness, understanding and use of food based dietary guidelines

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Kerry Brown, University of Surrey, United Kingdom
  • Lada Timotijevic, University of Surrey, United Kingdom
  • Julie Barnett, Brunel University, United Kingdom
  • Richard Shepherd, University of Surrey, United Kingdom
  • Liisa Lähteenmäki
  • Monique M. Raats, University of Surrey, United Kingdom
  • Department of Management
  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Food-based dietary guidelines (FBDG) have primarily been designed for the consumer to encourage healthy, habitual food choices, decrease chronic disease risk and improve public health. However, minimal research has been conducted to evaluate whether FBDG are utilised by the public. The present review used a framework of three concepts, awareness, understanding and use, to summarise consumer evidence related to national FBDG and food guides. Searches of nine electronic databases, reference lists and Internet grey literature elicited 939 articles. Predetermined exclusion criteria selected twenty-eight studies for review. These consisted of qualitative, quantitative and mixed study designs, non-clinical participants, related to official FBDG for the general public, and involved measures of consumer awareness, understanding or use of FBDG. The three concepts of awareness, understanding and use were often discussed interchangeably. Nevertheless, a greater amount of evidence for consumer awareness and understanding was reported than consumer use of FBDG. The twenty-eight studies varied in terms of aim, design and method. Study quality also varied with raw qualitative data, and quantitative method details were often omitted. Thus, the reliability and validity of these review findings may be limited. Further research is required to evaluate the efficacy of FBDG as a public health promotion tool. If the purpose of FBDG is to evoke consumer behaviour change, then the framework of consumer awareness, understanding and use of FBDG may be useful to categorise consumer behaviour studies and complement the dietary survey and health outcome data in the process of FBDG evaluation and revision.
Original languageEnglish
JournalBritish Journal of Nutrition
Volume106
Issue1
Pages (from-to)15-26
Number of pages12
ISSN0007-1145
DOIs
Publication statusPublished - 2011

    Research areas

  • MAPP, Food-based dietary guidelines:, Consumers, Awareness of dietary guidelines, Understanding of dietary guidelines, Use of dietary guidelines

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