Department of Management

A retrospective view on Designation of Origin Labeled foods in Europe

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  • Athanasios Krystallis
  • ,
  • Polymeros Chrysochou
  • Toula Perrea, DERRE - the American College of Greece
  • ,
  • Nikos Tzagarakis
In the emergence of ethically conscious consumer segments across Europe, the expectation was that Designation of Origin Labeled (DOL) foods would make a production system of similar logic. Past analysis of DOLs' registration history showed that the take-up of this EU food quality scheme concentrated in the South, attributed to specific food supply and demand conditions prevalent in that part of Europe. This paper sheds light on the DOL product distribution and examines its evolution over a 14-year period (2001-2014). DOLs remain a quality differentiation scheme predominantly for the South EU agri-food industry. However, the less restrictive requirements for the PGI certification make it a much more popular DOL in Northern EU. To promote its food quality policy, the EU must approach the two DOL types differently, as they have a different growth potential among EU countries. DOLs’ specialisation in categories with expertise accumulated in specific EU areas can become a DOL promoter across the entire Europe.
Original languageEnglish
JournalJournal of International Food & Agribusiness Marketing
Pages (from-to)217-233
Publication statusPublished - 2017

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