Department of Management

A macromarketing perspective on food safety regulation: The Danish ban on trans-fatty acids

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A macromarketing perspective on food safety regulation : The Danish ban on trans-fatty acids. / Bech-Larsen, Tino; Aschemann-Witzel, Jessica.

In: Journal of Macromarketing, Vol. 32, No. 2, 2012, p. 208-219.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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@article{6ea1352d841341ee9c1523e74de4e82d,
title = "A macromarketing perspective on food safety regulation: The Danish ban on trans-fatty acids",
abstract = "This article discusses the implementation and diffusion of mandatory and voluntary food safety regulations from a marketing systems perspective, and specifically applies this framework to an analysis of the antecedents and implications of the Danish 2003 ban on trans-fatty acids (TFAs). The analysis is based on reviews of published material and on interviews with food marketers, nutrition experts, and policy makers. It is established that the ban was implemented due to scientific proof of health risks associated with the intake of TFAs but also as a result of aligned interests and efforts of the major stakeholders in the Danish food marketing system. Adding to the literature on diffusion of regulatory initiatives, the analysis shows that the Danish ban on trans-fats had—and still has—an important impact on trans-fat regulation in other European and overseas countries. In the final section, insights from the analysis are used as a starting point for a discussion of how public authorities, food marketers, and macromarketing researchers can apply the marketing systems perspective when designing, managing, and studying future cases of food safety regulation.",
keywords = "MAPP, food safety, regulation, institutional paradigm , marketing and society , globalization",
author = "Tino Bech-Larsen and Jessica Aschemann-Witzel",
year = "2012",
doi = "10.1177/0276146711435262",
language = "English",
volume = "32",
pages = "208--219",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications, Inc.",
number = "2",

}

RIS

TY - JOUR

T1 - A macromarketing perspective on food safety regulation

T2 - The Danish ban on trans-fatty acids

AU - Bech-Larsen, Tino

AU - Aschemann-Witzel, Jessica

PY - 2012

Y1 - 2012

N2 - This article discusses the implementation and diffusion of mandatory and voluntary food safety regulations from a marketing systems perspective, and specifically applies this framework to an analysis of the antecedents and implications of the Danish 2003 ban on trans-fatty acids (TFAs). The analysis is based on reviews of published material and on interviews with food marketers, nutrition experts, and policy makers. It is established that the ban was implemented due to scientific proof of health risks associated with the intake of TFAs but also as a result of aligned interests and efforts of the major stakeholders in the Danish food marketing system. Adding to the literature on diffusion of regulatory initiatives, the analysis shows that the Danish ban on trans-fats had—and still has—an important impact on trans-fat regulation in other European and overseas countries. In the final section, insights from the analysis are used as a starting point for a discussion of how public authorities, food marketers, and macromarketing researchers can apply the marketing systems perspective when designing, managing, and studying future cases of food safety regulation.

AB - This article discusses the implementation and diffusion of mandatory and voluntary food safety regulations from a marketing systems perspective, and specifically applies this framework to an analysis of the antecedents and implications of the Danish 2003 ban on trans-fatty acids (TFAs). The analysis is based on reviews of published material and on interviews with food marketers, nutrition experts, and policy makers. It is established that the ban was implemented due to scientific proof of health risks associated with the intake of TFAs but also as a result of aligned interests and efforts of the major stakeholders in the Danish food marketing system. Adding to the literature on diffusion of regulatory initiatives, the analysis shows that the Danish ban on trans-fats had—and still has—an important impact on trans-fat regulation in other European and overseas countries. In the final section, insights from the analysis are used as a starting point for a discussion of how public authorities, food marketers, and macromarketing researchers can apply the marketing systems perspective when designing, managing, and studying future cases of food safety regulation.

KW - MAPP

KW - food safety

KW - regulation

KW - institutional paradigm

KW - marketing and society

KW - globalization

U2 - 10.1177/0276146711435262

DO - 10.1177/0276146711435262

M3 - Journal article

VL - 32

SP - 208

EP - 219

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 2

ER -