Department of Management

A longitudinal analysis of brand loyalty

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Standard

A longitudinal analysis of brand loyalty. / Castéran, H.; Chrysochou, Polymeros; Meyer-Waarden, L.

2014. Abstract from Academy of French Marketing Conference, Montpellier, France.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Harvard

Castéran, H, Chrysochou, P & Meyer-Waarden, L 2014, 'A longitudinal analysis of brand loyalty', Academy of French Marketing Conference, Montpellier, France, 14/05/2014 - 16/05/2014.

APA

Castéran, H., Chrysochou, P., & Meyer-Waarden, L. (2014). A longitudinal analysis of brand loyalty. Abstract from Academy of French Marketing Conference, Montpellier, France.

CBE

Castéran H, Chrysochou P, Meyer-Waarden L. 2014. A longitudinal analysis of brand loyalty. Abstract from Academy of French Marketing Conference, Montpellier, France.

MLA

Castéran, H., Polymeros Chrysochou and L. Meyer-Waarden A longitudinal analysis of brand loyalty. Academy of French Marketing Conference, 14 May 2014, Montpellier, France, Conference abstract for conference, 2014.

Vancouver

Castéran H, Chrysochou P, Meyer-Waarden L. A longitudinal analysis of brand loyalty. 2014. Abstract from Academy of French Marketing Conference, Montpellier, France.

Author

Castéran, H. ; Chrysochou, Polymeros ; Meyer-Waarden, L. / A longitudinal analysis of brand loyalty. Abstract from Academy of French Marketing Conference, Montpellier, France.

Bibtex

@conference{4b0abe3ba6924bcca3651db252fe2fa4,
title = "A longitudinal analysis of brand loyalty",
author = "H. Cast{\'e}ran and Polymeros Chrysochou and L. Meyer-Waarden",
year = "2014",
language = "English",
note = "Academy of French Marketing Conference ; Conference date: 14-05-2014 Through 16-05-2014",

}

RIS

TY - ABST

T1 - A longitudinal analysis of brand loyalty

AU - Castéran, H.

AU - Chrysochou, Polymeros

AU - Meyer-Waarden, L.

PY - 2014

Y1 - 2014

M3 - Conference abstract for conference

ER -