Department of Management

A History of Danish Advertising, Market Research, and Retailing: 1920-1960

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The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self-service was introduced. These new or transformed trades played a starring role in a process that paved the way for mass consumption in Denmark.
Original languageEnglish
Title of host publicationThe Routledge Companion to Marketing History
EditorsD. G. Brian Jones, Mark Tadajewski
Number of pages13
PublisherRoutledge
Publication year2016
Pages419-431
Chapter23
ISBN (print)9780415714181
ISBN (Electronic)9781315882857
Publication statusPublished - 2016
SeriesRoutledge Companions in Business, Management and Accounting

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