@inbook{244ec0f60b3340f5a7fc7557be763d92,
title = "A History of Danish Advertising, Market Research, and Retailing: 1920-1960",
abstract = "The period from1920 to1960 witnessed the development of two new marketing institutions in Denmark; the advertising agency and the market research agency. And in the latter part of the period a much older and already established institution, retailing, underwent a complete transformation. Self-service was introduced. These new or transformed trades played a starring role in a process that paved the way for mass consumption in Denmark.",
author = "Madsen, {Erik Kloppenborg}",
year = "2016",
language = "English",
isbn = "9780415714181",
series = "Routledge Companions in Business, Management and Accounting",
publisher = "Routledge",
pages = "419--431",
editor = "Jones, {D. G. Brian} and Mark Tadajewski",
booktitle = "The Routledge Companion to Marketing History",
}