A global SOP perspective:: managing cannibalization effect at the early phase of product transition

A global SOP perspective: managing cannibalization effect at the early phase of product transition

Research output: Contribution to book/anthology/report/proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	23rd International Working Seminar on Production Economics
Place of publication	Innsbruck
Publisher	Universität Innsbruck
Publication date	2024
Publication status	Published - 2024

@inproceedings{8838111cc7d04f579a98c5d63892fc02,

title = "A global SOP perspective:: managing cannibalization effect at the early phase of product transition",

author = "Zishi Wu and Charles M{\o}ller",

year = "2024",

language = "English",

booktitle = "23rd International Working Seminar on Production Economics",

publisher = "Universit{\"a}t Innsbruck",

}