A decision-support tool for recommending promising categories for targeted promotions

Els Breugelmans, Yasemin Boztug, Thomas Reutterer

Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research

Original language	English
Title of host publication	Conference Proceedings of the 5th Marketing Dynamics Conference
Number of pages	1
Publisher	University of Waikato, Waikato Management School
Publication date	2009
Pages	48
Publication status	Published - 2009
Event	5th Marketing Dynamics Conference - Hamilton, New Zealand Duration: 4 Jan 2009 → 6 Jan 2009

Conference	5th Marketing Dynamics Conference
Country/Territory	New Zealand
City	Hamilton
Period	04/01/2009 → 06/01/2009

Keywords

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author = "Els Breugelmans and Yasemin Boztug and Thomas Reutterer",

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booktitle = "Conference Proceedings of the 5th Marketing Dynamics Conference",

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Breugelmans, E, Boztug, Y & Reutterer, T 2009, A decision-support tool for recommending promising categories for targeted promotions. in Conference Proceedings of the 5th Marketing Dynamics Conference. University of Waikato, Waikato Management School, pp. 48, 5th Marketing Dynamics Conference, Hamilton, New Zealand, 04/01/2009. <http://wms-soros.mngt.waikato.ac.nz/NR/rdonlyres/e6bc5tvqwhbookjapieo5rn2mptqpygdn2aroijgcggy4tkxb6v4zkl5exzuezjiuaa3daq5hozvep/MDC2009conferenceproceedings.pdf>

A decision-support tool for recommending promising categories for targeted promotions. / Breugelmans, Els; Boztug, Yasemin; Reutterer, Thomas.
Conference Proceedings of the 5th Marketing Dynamics Conference. University of Waikato, Waikato Management School, 2009. p. 48.

Research output: Contribution to book/anthology/report/proceeding › Conference abstract in proceedings › Research

TY - ABST

T1 - A decision-support tool for recommending promising categories for targeted promotions

AU - Breugelmans, Els

AU - Boztug, Yasemin

AU - Reutterer, Thomas

PY - 2009

Y1 - 2009

KW - MAPP

M3 - Conference abstract in proceedings

SP - 48

BT - Conference Proceedings of the 5th Marketing Dynamics Conference

PB - University of Waikato, Waikato Management School

T2 - 5th Marketing Dynamics Conference

Y2 - 4 January 2009 through 6 January 2009

ER -