Department of Economics and Business Economics

A decade of nudging: What have we learned?

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In the past decade, Nudging as a method to influence behavior has received increased attention both among academics and more generally. Nudges are often low-cost interventions but may nevertheless be surprisingly effective. However, as the research field has matured, it has also become clear that nudges are not always as effective as originally thought. In this paper, I give a selected overview of recent nudging interventions and discuss what we have learned from the past decade of using nudging to affect behavior.
Original languageEnglish
Place of publicationAarhus
PublisherInstitut for Økonomi, Aarhus Universitet
Number of pages25
Publication statusPublished - Jul 2020
SeriesEconomics Working Papers
Number2020-07

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