Department of Management

A CULTure of Entrepreneurship Education

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  • Steffen Farny, Aalto University School of Business, University of Vaasa, Finland
  • Signe Hedeboe Frederiksen
  • Martin Hannibal, University of Southern Denmark, Denmark
  • Sally Jones, Leeds University Business School, United Kingdom
High hopes are invested in a rapid institutionalisation of an enterprise culture in Higher Education. This has heightened the importance of entrepreneurship education (EE) in most Western societies; however, how values and beliefs about entrepreneurship are institutionalised in EE remains relatively unchallenged. This study applies the lens of the cult, in particular three elements Rituals, Deities and the Promise of Salvation, to reflect on the production and reproduction of entrepreneurship in EE. In doing so, the paper addresses uncontested values and beliefs that form a hidden curriculum prevalent in EE. We argue for greater appreciation of reflexive practices to challenge normative promotions of beliefs and values that compare with forms of evangelising, detrimental to objectives of Higher Education. Consequently, we call for a more critical pedagogy to counteract a ‘cultification’ of entrepreneurship in EE.
Original languageEnglish
JournalEntrepreneurship & Regional Development
Pages (from-to)514-535
Number of pages22
Publication statusPublished - 31 Aug 2016

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